Da Bomb Salad
Designing a visual identity for a build-your-own salad bar.
Project background
Da Bomb Salad is a build-your-own salad bar. Dalc’s in-house design team drew the identity as a working system: a full-colour badge and a one-colour badge, a 6-colour palette with its codes, a Fredoka and Karla type pairing, and a watermark rule for photography.
The brand’s own line, set in the type specimen: Fresh ingredients. Bold flavors. Your bowl, your way.
Services
- Visual identity
- Logo & lockups
- Colour palette
- Typography
- Watermark rule
- Brand board
- Mockups
Client
Da Bomb Salad
Salad bar
Deep Teal#F2A91C
#155263
Cream#155263
#FFFDF7
Cream#E8672C
#FFFDF7
Deep Teal#8FB93E
#155263
Our role
Our design team drew the mark — a circular lettered badge around a salad-bowl icon — and built the system around it, so Da Bomb Salad can use it without asking: a full-colour badge and a one-colour badge, the palette above with every code written down, a type pairing for headlines and body copy, and a watermark rule so the brand signs its own photographs.
Everything on this page comes from the brand board we delivered. The photographs are mockups we made to show the identity at work — on a sign, on packaging, on something people wear or carry.
Display — Used for headlines and short lines like “Fresh ingredients. Bold flavors. Your bowl, your way.”
- Light
- Medium
- Bold
Body — Used for body copy, captions and everything read at length
- Light
- Regular
- Bold
In use
If you’re building a brand like Da Bomb Salad, tell us the job.