Diamonds by Dohlly Luxhair
Designing a visual identity for a luxury hair extension studio.
Project background
Diamonds by Dohlly Luxhair is a luxury hair extension studio. Dalc’s in-house design team drew the identity as a working system: the mark on light and reversed on black, a 5-colour palette with its codes, a Cormorant and Jost type pairing, and a watermark rule for photography.
The brand’s own line, set in the type specimen: Luxury hair, curated for you.
Services
- Visual identity
- Logo & lockups
- Colour palette
- Typography
- Watermark rule
- Brand board
- Mockups
Client
Diamonds by Dohlly Luxhair
Luxury hair
Ivory#0D0D0D
#FAF8F5
Onyx#FAF8F5
#0D0D0D
Onyx#B4915A
#0D0D0D
Onyx#A79C8E
#0D0D0D
Our role
Our design team drew the mark — a diamond symbol over a serif wordmark — and built the system around it, so Diamonds by Dohlly Luxhair can use it without asking: the mark on light and reversed on black, the palette above with every code written down, a type pairing for headlines and body copy, and a watermark rule so the brand signs its own photographs.
Everything on this page comes from the brand board we delivered. The photographs are mockups we made to show the identity at work — on a sign, on packaging, on something people wear or carry.
Display — Used for headlines and short lines like “Luxury hair, curated for you.”
- Light
- Medium
- Bold
Body — Used for body copy, captions and everything read at length
- Light
- Regular
- Medium
In use
If you’re building a brand like Diamonds by Dohlly Luxhair, tell us the job.