Dream Story Productions
Designing a visual identity for a film production company.
Project background
Dream Story Productions is a film production company. Dalc’s in-house design team drew the identity as a working system: horizontal, reversed and stacked lockups with a clear-space rule, a 5-colour palette with its codes, a Archivo Black and Inter type pairing, and a watermark rule for photography.
The brand’s own line, set in the type specimen: Bold story.
Services
- Visual identity
- Logo & lockups
- Colour palette
- Typography
- Watermark rule
- Brand board
- Mockups
Client
Dream Story Productions
Film production
Paper White#0B0B0C
#F7F5EF
Ink Black#F7F5EF
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Ink Black#E8432E
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Paper White#1C4CC0
#F7F5EF
Our role
Our design team drew the mark — a block and script wordmark — and built the system around it, so Dream Story Productions can use it without asking: horizontal, reversed and stacked lockups with a clear-space rule, the palette above with every code written down, a type pairing for headlines and body copy, and a watermark rule so the brand signs its own photographs.
Everything on this page comes from the brand board we delivered. The photographs are mockups we made to show the identity at work — on a sign, on packaging, on something people wear or carry.
Display — Used for headlines and short lines like “Bold story.”
- Regular
Body — Used for body copy, captions and everything read at length
- Regular
- Medium
- Bold
In use
If you’re building a brand like Dream Story Productions, tell us the job.