B’08Junk removal

We Got It Services

A junk removal company, where the identity has to be readable from across a street at thirty miles an hour.

Client: We Got It Services
Sector: Junk removal
Departments: Branding, Graphic design
Delivered: Brand board, lockups, palette, type, watermark rule

The delivered brand board — lockups, watermark rule, palette and type specimen. Click to open it full size.

How it started

The line on the board is the offer itself: “Same-day pickup.” For a service business that sentence is the brand — everything the identity does is in service of making it easy to believe and easy to remember.

That pushes the design toward a boxed lockup: an icon and a wordmark locked inside a rectangle so the whole thing travels as one object. A boxed mark is the one that survives being scaled onto a truck door, a yard sign and a work shirt without being rebuilt each time.

The board delivers it on white and reversed on charcoal, with a palette built for visibility — a dark navy base, two teals and an amber that does the actual flagging down.

What it had to do

A mark that reads from a moving car: a boxed lockup on white and reversed on charcoal, a five-colour palette with its codes, and a condensed display face with a plain body face under it.

A boxed lockup that scales as one object onto any surface
A reversed version for charcoal panels and dark workwear
A five-colour palette with codes, built for visibility rather than mood
An amber accent reserved for the thing you want noticed
A condensed display face with a plain body face under it

The identity

Everything below is read off the board above: the two lockups, the five colours with their codes, and the type pairing.

PrimaryThe mark on Workwear White

ReversedThe mark reversed on Charcoal Navy

Charcoal Navy#1B2326

Service Teal#2A6F90

Amber Gold#E69C03

Sky Teal#38A4BD

Workwear White#FFFFFF

OswaldDisplay

Same-day pickup

Carries the headline and the short lines that have to land first.

InterBody

Everything read at length: detail, captions and the small print.

Set for the unglamorous copy a brand writes every week.

The sketch sheet

Concept sheets drawn as art direction for this page — they show how the mark and its placements were worked out, and are not scans of the original client drawings.

Locking up the boxThe box is the unit, so the studies test its proportion rather than its contents — three ratios with the pictogram and the wordmark blocked in, measured, so the same lockup can go on a truck door and a business card without being redrawn.Concept visual

On the road

Process visuals — art direction by Dalc, not photographs of client production. A service brand is mostly seen on a vehicle and on a lawn, so we art-directed it in both places — neither image is a photograph of this client's vehicles or signage.

Concept visual: a large vinyl decal being squeegeed onto the flat panel of a white box truck — Vehicle decalsConcept visual

Concept visual: freshly printed corrugated yard signs stacked beside a wide-format printer with wire stakes — Yard signsConcept visual

The identity in use

Mockups made by our own team to show the identity applied — these are images we produced, not photographs of installed signage or products.

Box truckMockup

Yard signMockup

Work shirtMockup

Same-day pickup
We Got It Services’s own line, set in the type specimen on the brand board

In conclusion

A boxed lockup is an unfashionable answer and the correct one here: it keeps the mark proportional on a truck door, a yard sign and a shirt, which is where this business is actually seen.

With the palette codes fixed on the board, the amber stays the same amber across a vehicle wrap, a printed sign and a screen — which for a company competing on being noticed is the whole point.

Lockups: 2 — primary and reversed
Palette: 5 colours, codes on the board
Type: Oswald + Inter
Watermark: Rule supplied on the board
Mockups: 3 shown on this page
Departments involved: Branding, Graphic design
Concept visuals: 3, made by Dalc for this case study