Department 05

Branding

Strategy, identity and the rules that hold it together

Our brand team works on the decisions underneath the logo — who you are talking to, what you sound like, and what stays fixed when everything else changes.

The output is a system your own staff can use without ringing us, and the other five departments already know how to build against.

Department
Branding
Made by
Dalc in-house brand team
Works with
Graphic design · Web design · Printing
Start
Tell us the job
Open brand guidelines book showing wordmark, logo lockups, colour palette and type specimen
05What we build

A brand is a set of decisions, not a folder of files.

Guidelines fail when they only describe what things look like. Ours cover what to do at the edges — the awkward sizes, the one-colour print, the day someone needs a template at short notice.

StrategyPosition and voice
Who it's for, what it stands against, and how it should sound in writing.
Identity systemsThe full kit
Mark, type, colour, imagery direction and the components that use them.
GuidelinesSo it holds
A practical document your team can follow, with the edge cases already answered.

In the studio

Branding department

Work from across the studio — hover to pause, click to enlarge.

Selected work

8 identities

Brand systems

B’08
© 2026Branding · Identity systems

8 identities, each built in house as a working system: lockups, a palette with its codes, a type pairing and a watermark rule that keeps the brand recognisable wherever it lands. Open a case study to see how one of them was made.

B’01Salad bar

Da Bomb Salad

Circular lettered badge around a salad-bowl icon. Lockups: a full-colour badge and a one-colour badge.

Brand board6 coloursFredoka + Karla3 mockups

Case study
Takeaway bowl labelMockup

B’02Luxury hair

Diamonds by Dohlly Luxhair

Diamond symbol over a serif wordmark. Lockups: the mark on light and reversed on black.

Brand board5 coloursCormorant + Jost3 mockups

Case study
Gift boxMockup

B’03Film production

Dream Story Productions

Block and script wordmark. Lockups: horizontal, reversed and stacked lockups with a clear-space rule.

Brand board5 coloursArchivo Black + Inter3 mockups

Case study
ClapperboardMockup

B’04Restaurant & smoothie bar

Island Fish Head · Jay’s Smoothie Bar

Full-colour mascot badge. Lockups: a full-colour mascot badge and a one-colour roundel.

Brand board6 coloursBaloo 2 + Nunito3 mockups

Case study
Smoothie cupMockup

B’05Streetwear

Melanin CLO

Arched varsity wordmark with a CLO tag. Lockups: the wordmark on sand and reversed on espresso.

Brand board4 coloursFraunces + Work Sans3 mockups

Case study
T-shirtMockup

B’06AI tools for founders

SignalStack

Amber monogram symbol. Lockups: the mark on ink and on paper.

Brand board3 coloursArchivo Black + Inter3 mockups

Case study
NotebookMockup

B’07Hairstyling

Takia the Talented

Illustrated profile with a script wordmark. Lockups: a full-colour lockup and a reversed lockup.

Brand board5 coloursBodoni Moda + Poppins3 mockups

Case study
Product bottleMockup

B’08Junk removal

We Got It Services

Boxed icon and italic wordmark. Lockups: the boxed lockup on white and reversed on charcoal.

Brand board5 coloursOswald + Inter3 mockups

Case study
Yard signMockup

B’09Next in the book

Yours could be B’09.

Same process, start to finish: the decisions first, then the mark, the palette, the type and the rules — drawn by our own team.

Start your brand

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