Melanin CLO
Designing a visual identity for a streetwear label.
Project background
Melanin CLO is a streetwear label. Dalc’s in-house design team drew the identity as a working system: the wordmark on sand and reversed on espresso, a 4-colour palette with its codes, a Fraunces and Work Sans type pairing, and a watermark rule for photography.
The brand’s own line, set in the type specimen: Love the Skin You’re In
Services
- Visual identity
- Logo & lockups
- Colour palette
- Typography
- Watermark rule
- Brand board
- Mockups
Client
Melanin CLO
Streetwear
Warm Sand#1E120B
#F7E8D8
Espresso Black#F7E8D8
#1E120B
Espresso Black#E85D2C
#1E120B
Warm Sand#D6266F
#F7E8D8
Our role
Our design team drew the mark — an arched varsity wordmark with a CLO tag — and built the system around it, so Melanin CLO can use it without asking: the wordmark on sand and reversed on espresso, the palette above with every code written down, a type pairing for headlines and body copy, and a watermark rule so the brand signs its own photographs.
Everything on this page comes from the brand board we delivered. The photographs are mockups we made to show the identity at work — on a sign, on packaging, on something people wear or carry.
Display — Used for headlines and short lines like “Love the Skin You’re In”
- Light
- SemiBold
- Black
Body — Used for body copy, captions and everything read at length
- Light
- Regular
- SemiBold
In use
If you’re building a brand like Melanin CLO, tell us the job.