SignalStack
Designing a visual identity for a brand of practical AI tools for founders.
Project background
SignalStack is a brand of practical AI tools for founders. Dalc’s in-house design team drew the identity as a working system: the mark on ink and on paper, a 3-colour palette with its codes, a Archivo Black and Inter type pairing, and a watermark rule for photography.
The brand’s own line, set in the type specimen: Run this today
Services
- Visual identity
- Logo & lockups
- Colour palette
- Typography
- Watermark rule
- Brand board
- Mockups
Client
SignalStack
AI tools for founders
Paper#0E1116
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Ink#F4F1EA
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Ink#FFC53D
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Our role
Our design team drew the mark — an amber monogram symbol — and built the system around it, so SignalStack can use it without asking: the mark on ink and on paper, the palette above with every code written down, a type pairing for headlines and body copy, and a watermark rule so the brand signs its own photographs.
Everything on this page comes from the brand board we delivered. The photographs are mockups we made to show the identity at work — on a sign, on packaging, on something people wear or carry.
Headline — Used for headlines and short lines like “Run this today”
- Regular
Body — Used for body copy, captions and everything read at length
- Regular
- Medium
- Bold
In use
If you’re building a brand like SignalStack, tell us the job.